Social media is filled with numbers, and it can be hard to know which ones matter and which ones don’t. Fortunately, there are several key metrics that social media marketers must focus on if they want to succeed in this arena. These include: reach, shares, likes, engagement rate, click-through rate and conversion rate. Read on to learn how each of these metrics works and why they’re so important for your brand’s success in the digital age.
In today’s world, pageviews are kind of a vestigial metric. For example, some search engine optimization experts will advise you to focus on PageRank when determining how important your website is. Today, however, Google has evolved far beyond that metric and using it as a main digital marketing indicator can be confusing. As such, when you’re monitoring your social media account, it can be more useful to track how many times people click through to different pages rather than simply counting pageviews. That way you’ll get a more accurate picture of whether or not you’re successfully driving traffic to specific pages of your site or landing pages for specific products/services.
The number of shares your content receives is probably one of your top social media metrics. The more people who are talking about you on social media, and to their friends, family, followers and colleagues via social media, means that your reach is growing and so is your exposure. It also reflects how popular your brand/product/service might be in terms of general public interest. Social media marketing agencies tend to focus on increasing traffic from organic search when creating social media strategies for clients but it’s still important to look at other metrics too because they offer a different perspective on success.
Whether or not you are getting a lot of comments on your social media posts is a strong indication that your content is resonating with your target audience. This will also help demonstrate that you have a substantial following for your brand. If you don’t have comments, try to figure out why and remedy it. Perhaps what you are posting is not resonating with your followers, maybe people are sharing/retweeting but no one is commenting, or perhaps there just aren’t enough people interacting with what you post (startups will often run into all three issues). Figure out where you can make adjustments so that more people engage with what you post in future. Pay particular attention to Facebook and Twitter as those networks tend to have higher engagement rates than other platforms.
Social media is not a time-sensitive channel, which means your fans are likely to be using it throughout their day. Instead of sharing your social content and then wondering why you don’t see engagement, try implementing analytics into your social strategy. These will show you which times of day you should schedule your content (and when to tweet). They’ll also give you a sense of how long someone spends on your page once they click-through. In short, when to share and how often to post is an important aspect of any social media strategy; use tracking data to inform these decisions. It will help ensure that what works for one audience doesn’t just appear somewhere else; instead it appears at some optimal point in time based on their needs.
This is one of those digital marketing metrics that you should definitely be paying attention to, since it’s a good indication of how well your social media strategy is working. A high number of return visits means that people are returning to your site on their own—they’re seeking out your content rather than being driven by social media algorithms. Basically, More Return Visits = More Pageviews = More Ad Dollars!
For example, if someone follows three brands on Twitter and then comes back later to visit two additional times to view new content from those same three brands, you know you’ve got a good social strategy on your hands.
There are numerous benefits to using social media metrics, and it’s important that you take the time to understand them in order to make the most effective use of your social media accounts.
One of the most important benefits of social media metrics is that they can help you identify which posts and messages are resonating with your audience the best. This can then help you create more engaging content that will keep them coming back for more.
Additionally, social media metrics can help you track how much engagement your posts have had. This information can then be used to make decisions about how to allocate your resources accordingly, as well as assess the effectiveness of your marketing campaigns.
Finally, social media metrics can also be used to measure the level of sentimentality among your followers. If you notice that a particular post or message is sparking strong emotions among your followers, this may be an indication that it’s worth sharing further.
Social media is a powerful tool that can help businesses connect with their customers and followers. However, it’s also important to understand how social media metrics work and how you can use them to improve your marketing efforts.
Social media metrics include things like likes, shares, comments and more. They provide a way for businesses to measure the effectiveness of their social media campaigns and gauge which posts are resonating the most with their audience.
Businesses can use social media metrics to determine which posts are driving the most engagement (likes, shares etc.), as well as determining which posts are generating the most conversation. This information can then be used to improve future content campaigns or marketing strategies.
As your business grows, it’s important to keep a close eye on how people are interacting with your social media profiles. By tracking certain metrics, you’ll be able to see what kind of content resonates the most. This way, you can put out even more content that will generate strong responses. Plus, by creating more engaging content, you’ll end up driving traffic and generating more leads.