Search Engine Optimization (SEO) and Social Media Marketing are two of the most powerful, popular methods of driving traffic to your website. Unfortunately, when most people start using these techniques they don’t use them together. If you really want to maximize your return on investment, then it’s vital that you start using both of these techniques at the same time! Keep reading to find out how to get the best results from both your SEO and social media marketing strategies.
Keywords are search terms that people type into search engines when they’re looking for products or services. When you use these keywords in your posts, it allows you to appear higher up in searches than someone who doesn’t—that’s where organic search engine traffic comes from. For example, if you write a post about digital marketing, include both SEO and marketing as well as synonyms for those words like search engine optimization or internet marketing. But don’t just add one or two keywords—load up on them; adding more relevant content will give search engines (and readers) a better idea of what your page is about and help you rank higher.
Creating custom images for each post will help improve your SEO, as search engines like Google can parse better results when there are higher quality images. Always link back to original sources so you won’t be penalized by search engines. If you want fast, effective SEO advice that doesn’t require a PHD, consider consulting with professional SEO services or an SEO consultant. For example, Brian Dean of Backlinko has seen his business soar from changes in organic search traffic over time by employing SEO practices and creating custom images for each post he publishes on his site. He suggests designing 5-6 different sizes for every single one of your posts; ensuring that each is unique with higher resolution pics that reflect user intent will have a positive impact on your overall SEO strategy!
If you want to get your business online exposure, there are few ways better than social media. If you’re in need of a little guidance on how to use social media effectively, look no further than an SEO expert. Many SEO professionals double as marketers. They know a thing or two about web traffic and can definitely help you craft some engaging posts that will also attract new clients (and customers) through regular interaction. Keep your posts fresh with content that includes a variety of topics (from history lessons to science facts). By posting regularly on social media, both websites will have continual visibility which is sure to draw in new customers for years ahead!
Photos are very important in social media. Although it’s best to choose one that is high-quality and has a descriptive caption, you can get by with less for a few days or so. The point is not necessarily quality; it’s quantity. You need to upload as many pictures as possible, so that people will see them when they scroll through their Facebook feeds. And when someone likes your page, make sure you send out an at X location picture within 24 hours of receiving notification. It tells followers that you are actively sharing photos (and gives them a chance to like another photo). This all adds up to be better SEO services, more social media marketing agency clients, etc…
One of your best resources for maximizing SEO is your social media marketing agency. By linking Facebook, Twitter, LinkedIn, Instagram and any other platforms you use to share your content in each post’s metadata, you’ll reach a wider audience that’s more likely to interact with you. And since social media marketing agencies are often on top of new trends in search optimization, it makes sense for them to help optimize other online content for search engines.
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