Looking for some email marketing strategies that actually work? You’ve come to the right place! Email marketing might seem old-fashioned, but it still gets results, and when done correctly, it can be an invaluable tool in your digital marketing arsenal. If you’re interested in boosting your email conversion rates or increasing your open rates and click throughs, try out these eight tips and tricks.
Many email marketing companies try to pack as much information into an email campaign as possible. It’s a trap. Your goal is to send emails that don’t turn customers off, so don’t make them too long or too sales-y, as it can be good for your brand and customer loyalty in the long run only. Limit how many links are included and how often your call-to-action appears; doing so will give you room to grow and improve with future emails, making it more likely your message will reach a broader audience over time. To begin creating email campaigns that generate conversions, look for email marketing companies that will focus on helping you deliver value before asking for anything in return.
A/B testing your emails is a surefire way to take your email marketing strategy to a whole new level. Use tools like MailChimp and GetResponse to create multiple versions of your emails, send them out simultaneously, and track which one gets you more responses (conversions). Take it one step further and write two different follow-up emails to see what keeps people coming back for more. If you’re doing direct mail, test out different messages on postcards or even just on envelopes to see what works best. (Pro tip: You can typically A/B test content by sending it out in a sequential email blast – ask everyone who signs up to a series of emails!)
Before you can write effective emails with conversions, you need to know your audience. Knowing exactly who your customers are, where they’re coming from and what their preferences are can make or break your email strategy. Use surveys and polls to help gather information about your target audience and create a series of email campaigns that speak directly to their needs. Once you have an understanding of who is reading each email, you can tailor messages specifically to them and work hard on appealing both visually and verbally.
One of our favorite email marketing strategies to implement is making your emails more personal. When you make a name personal, it’s much easier for people to read your emails and feel like they know you. While one size doesn’t fit all, you can tailor your emails based on where people are in their relationship with your brand.
It’s important to interact with your email audience. Doing so gives you insights into their likes and dislikes, helps you develop relationships with them, and will encourage them to look forward to future communications from you. By learning more about your audience and connecting with them on a personal level, they are more likely to read your emails, respond positively when communicating directly with your company or brand, and may even spread good things about your company online when they are treated well by you. When used effectively, email marketing can become a part of a larger digital marketing strategy that ultimately will help build awareness for both new audiences and current customers alike. A digital marketing agency can be incredibly valuable in helping provide direction here as it will be able to work with companies at all levels of experience.
First and foremost, when you hire an email marketing company,you must always focus on delivering a clearer message and a more valuable content. Just as if you were delivering a physical product, if your content isn’t valuable, then it won’t be worth your recipients time to open it. Make sure that your emails are useful to them in some way or another by providing value through your content. Provide tips for increasing productivity, share news about current events related to a field of interest, and always make sure that each email has a call-to-action so that readers can take action on what they read. Be clever with how you offer up value but most importantly provide some value! If no one is opening your emails then there’s no point in sending them out at all!
A call-to-action is what drives your content—it’s what tells people they need to do something. Before you know what you want people to do, you have to first ask yourself what problem you’re solving and why someone should care. Then, figure out how you’re going to solve that problem for them, and finally, tell them about it in a way that will get them interested enough to take action. Your call-to-action doesn’t have to be complicated or intrusive; an effective one can fit within a single sentence in an email subject line.
In email marketing, a subscriber’s list is often referred to as their house file. The goal of a house file is to keep it as clear and organized as possible. Email marketers who are serious about conversion rates know how important it is to only include subscribers who have demonstrated intent in their newsletter subscription campaigns. The more subscribers you get, but with too many of them just clicking no thanks instead of signing up, your delivery rate will suffer—and that means fewer total conversions from your efforts. To cut down on unwanted signups and maintain a clean house file, implement an explicit opt-in process at signup or create multiple landing pages depending on different user goals.
With the aforementioned tips, I am sure your Email Marketing Campaign will be an instant hit!