As the FMCG industry becomes increasingly crowded, it’s more important than ever to make an impact on potential customers by creating and executing your own digital marketing strategy, which starts with thoroughly understanding your target audience in order to develop and optimize effective advertising campaigns. In this article, we’ll help you create a digital marketing strategy that works! Check out our tips below to learn more about crafting the perfect plan for your FMCG business.
A strategic blueprint is an internal document that articulates your strategy and provides a framework for executing it. In other words, it’s a sort of big-picture view of how you see yourself accomplishing your marketing goals in a given period of time. When creating a blueprint, don’t focus on tactics or details—think about where you want to go as an organization and what strategies are going to get you there. Ask yourself: How will I define my company’s digital marketing strategies? What does success look like in six months, one year, or three years? How can I align all my marketing efforts with these goals? What needs to happen right now to help me get there?
A recent study reveals that 93% of all children under age 12 watch YouTube. This means that YouTube is now one of your most important marketing channels to build brand awareness, interact with consumers and sell products. A successful strategy should take advantage of YouTube as an extension to your main digital marketing channels (like Facebook, Instagram, and Twitter). Integrating paid media into your organic strategies is crucial as it ensures you get more sales from every dollar spent on advertising. To be truly effective, however, it’s essential that your organic strategies are built around a strong foundation: excellent content strategy! Read more about how to make YouTube part of a cohesive digital sales strategy for better results in our post: 5 Tips For Creating A Successful YouTube Channel In 2022.
For example, if you’re a retailer that sells products to teenagers, and you want to reach their parents, then you could use email marketing to share product information or offers. Studies show that email marketing is one of the most effective strategies for B2-B companies, with an average ROI of $38 per dollar spent. In addition to being relatively inexpensive compared to other digital marketing channels, it has a high engagement rate — around 30% higher than Twitter or Facebook. You can also A/B test subject lines and emails based on open rates and click-through rates to make your strategy even more effective.
The digital landscape can be a challenging place to market your product, but paid advertising is still a valuable tool for conversions. Once you set up a Facebook campaign or begin to target visitors on other websites, make sure that you don’t forget about paid search ads. While many PPC ads use similar strategies for optimization and tracking, it’s vital that you’re careful in how you choose your ad messaging. In order to convert well from paid advertising campaigns, FMCG sales strategy examples need to know what they’re getting into before they spend their money. The trick to successful paid advertising is good copywriting and attention-grabbing headlines; look at successful advertisements in publications and online as inspiration for your next campaign.
Take time to see who is already talking about your product and what they’re saying. Use those conversations as an advocacy strategy by responding to comments, questions, and concerns with helpful advice and resources. Keeping up with Facebook pages can feel like a full-time job, but it pays off in terms of brand awareness and organic growth. If you’re using a third-party tool like Hootsuite, take advantage of its built-in analytics system to monitor page performance over time and keep tabs on the most popular posts for future reference.
Pinterest is one of the fastest-growing social media channels, with users increasing by over 45% in 2015. With nearly 70 million active monthly users, Pinterest offers a great way to increase traffic and boost sales for companies. There are 2 ways that your brand can effectively use Pinterest: Offer regular daily posts (with visual content) – you should pin at least 1 post per day and repin at least 1 repin each day. Recommend products and brands to your followers – If a user sees a branded product they like, they can click on it to go straight to purchase on your website or store. This will also drive traffic back to your site and help increase page views, engagement with other brand members, etc.
One of the most powerful ways to reach your target audience on Twitter is to use it as an advocacy strategy. Rather than just tweeting about your product or service, consider using Twitter as a platform to share your company’s mission and values with your followers. This strategy is especially effective when used in tandem with other social media platforms, such as Facebook or Instagram. By sharing your company’s story on these platforms, you can generate a large amount of brand awareness.
Influencer Marketing is one of the most effective ways to generate brand awareness. Influencers have large audiences that are interested in their niche topics and are able to generate a lot of content. Influencers can be thought of as brand advocates and are often able to generate a large amount of brand engagement. Creating an Influencer Video can help to generate brand awareness, increase engagement, and build a relationship with your desired audience.
The digital workforce has increased by 51% in the past five years with plans to continue expanding. This means brands are being forced to change their digital marketing strategies or risk losing their audience. The FMCG industry is not immune and must adjust accordingly to be successful in a digital marketing environment.