When it comes to content marketing, Video is definitely the future. That’s according to a recent survey of senior marketers by the Content Marketing Institute, which found that more than half (60%) expect to boost their video budgets over the next 12 months. This is backed up by figures from WordStream, who claim that 53% of marketers plan to increase their investment in video ads this year. The writing is on the wall: if you’re not using video in your marketing strategy, you need to start now.

But, why video? Well, let’s start with the basics: people like watching videos. In fact, Cisco predicts that online videos will account for 80% of all online traffic by 2019. That’s a staggering amount, and it means that if you’re not using video in your marketing strategy, you could be missing out on reaching millions of potential customers.

So what makes video so effective? Well firstly, it’s engaging. Compared to plain text or still images, moving pictures are more likely to grab and hold your audience’s attention. This increased engagement can deliver significant ROI benefits, with 78% of marketers saying they’ve seen a positive effect on sales as a result of including videos in their campaigns. And here’s the kicker: people are 64-85

In addition to being easier for our brains to process, videos also engage us on an emotional level. This makes them particularly well-suited for storytelling, which can be used as an effective marketing tool by helping people relate to your company and increasing their trust in you as an expert in your field.  

Benefits of Video Content Marketing

If you’re wondering about the benefits of video marketing, you’re in for a treat. Video marketing is an excellent way to promote your business and attract new customers. Here are just some of the benefits of video marketing:

Increased Brand
Awareness:

People are more likely to watch a video online than read an article or blog post. By using video in your marketing, you can increase your brand awareness and reach a wider audience. This will help you get more traffic to your website and ultimately convert that traffic into sales.

Better Engagement:

People also tend to spend more time watching videos than reading text on a page. Videos are a great way to engage with your audience, whether it’s via email, on social media or on your website. It’s important to have engaging content so that people will want to keep coming back for more information about what you have to offer.

Improve Conversion Rates:

A well-produced video can help improve conversion rates by up to 80%. It’s one thing to get people interested in what you have to say through text; it’s quite another thing entirely when they see it come alive in front of them. Using video as part of your strategy will make people want to buy from you because they’ll feel like they know who you are and trust.

Capture Attention:

There’s no denying that text is an important part of marketing—but these days it’s not the only way to reach people. They’re looking for something different—something that stands out from the crowd and really grabs their attention. And guess what? Video does all this and more. It quickly captures attention, while still providing a wealth of information on your products or services as they say: 1 Picture Speaks 1000 Words and 1 Video Speaks 1000 Pictures!

Connect With Customers

Video gives customers a look at the people behind your brand, which helps them connect with you on a more personal level. This not only builds trust, but also makes them feel like they know who they’re dealing with when they call or visit your store location.

Steps For Video Marketing

has become one of the most powerful tools to promote your business. There are a lot of benefits to video marketing, but it can be tricky to get started. Here are seven proven steps for video marketing that will help you use video in an efficient and effective way.

1. Set Clear Goals For Your Video Marketing:

What do you want to achieve with your videos? Do you want more leads or sales? Do you want more brand awareness? More brand recognition? Define what success means to you and your company before anything else.

2. Identify Your Target Audience:

Who are your typical customers? What are their interests? Where do they live? How old are they? Which social media platforms do they use? The better you know your target audience, the easier it will be to create content that resonates with them.

3. Plan Ahead

Don’t just create videos when inspiration strikes. Create an editorial calendar and make it a regular part of your routine. This will save you time, energy, and headaches down the road. You can even schedule individual pieces of content ahead of time on some social media platforms.

4. Choose The Right Platforms

Social media is the best place for most video marketers because that’s where the audience is. But some platforms are better for different types of videos. For example, Instagram and Snapchat are mostly for quick, fun videos, while instructional or detailed videos do better on YouTube 

Importance Of Video Marketing For Start-Ups

According to the latest research, 50% of the world’s population is under the age of 30. This means, a major part of your target audience are millennial and generation Z, who grew up in a digital world. They are consuming content in all forms and across multiple platforms. These digital natives don’t have the patience to go through text-heavy content, they want information quickly. So, how do you reach them? A video marketing strategy will ensure that you reach them with your message quickly and effectively.

Digital video consumption is constantly on the rise and has overtaken the traditional TV viewing experience for many millennial. According to a report by Cisco, by 2021, 82% of all consumer internet traffic will come from video. And if that statistic wasn’t enough to convince you about the importance of video marketing for start-ups & businesses.

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